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This website rateshowroom.com states the following, "Be Powerful! When youre looking to buy or refinance your home, you need the research to make sure you are getting the best mortgage." Our analyzers viewed that the webpage also stated " This is true for all Canadians." The Website also said " Wouldnt it be great if there was one place that compared the rates, features and benefits available in the market today? Rate Showroom to the rescue! Calculating your Maximum Mortgage. Finding out how much of a mortgage you can afford can help you to find the home that fits your budget." The website's header had Compare Mortgage Rates as the most important search term. It is followed by Low Rates, Mortgages, and Mortgage Lenders which isn't as highly ranked as Compare Mortgage Rates. The next words they used was Mortgage Brokers. Mortgage Interest Rates was included but might not be understood by search crawlers.